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The new product practice

The product development methods of the last two decades are obsolete.

AI is rapidly changing the pace, scale and pattern of product work.[1] When making prototypes in code is as easy as writing an email, people make prototypes like they send emails. Endlessly.

How can a team make good product decisions when everyone shows up with ten polished ideas?

Two cartoons from Licklider's 'The Computer as a Communication Device'. Left: two men playing ping pong, one ball in motion. Right: a man at the table with a mechanical contraption launching dozens of balls at his opponent, who is buried under them.

The team lead is the one on the right.

Firehoses destroy decision-making.[2]

Existing tools are designed for intelligence scarcity that no longer exists.

We need a new way of product development, fast.

A new method that channels chaos into great product decisions.

A radically simple tool that empowers making amazing products.

That’s what limion is.

We’re in limited beta. If this resonates, we’d love to have you on the list.

  1. [1]To paraphrase Marshall McLuhan.↩
  2. [2]From J.C.R. Licklider’s landmark paper The Computer as a Communication Device. ↩